Sportarm Careers
At Sportarm, we pride ourselves on providing exceptional customer service – an ethos strengthened by our own passion for sporting life & extensive industry insight. This is guaranteed across all of our three locations: Dorset, Gloucestershire & London. Established in 1988, We are renowned for an extensive range of Shotguns and Rifles. Our expertise has allowed us to innovate, design & develop exclusive shotgun models with global gun manufacturers. We stock an exceptional range of Sporting attire and accessories, boasting a wide variety of country lifestyle brands.
Sportarm West London – Senior Gun Room Sales Person
Salary: £30,000 – £40,000 (depending on experience) – July 2025
Are you experienced in delivering exceptional service to discerning, high-net-worth customers?
Do you have a strong track record in high-value, person-to-person sales? Are you passionate about the outdoors, country life and shooting? Would you like to take your career to the next level in a prestigious business?
Who We Are
Established in 1988, the multi-award-winning Sportarm Group is one of the UK’s most respected names in the gun trade. Specialising in fine sporting shotguns, shooting accessories, and luxury country apparel.
With flagship locations in West London, Gloucestershire and Dorset, we are renowned for delivering an unparalleled retail experience to a global clientele. Our business is built on traditional values, technical expertise and an unwavering commitment to excellence.
Who We’re Looking For
We are seeking a confident, motivated and personable Senior Sales Person to join the team at our prestigious London Gun Room. The ideal candidate will be experienced in high-value, face-to-face sales. While direct experience in the gun trade is not essential, a genuine interest in country sports and the outdoor lifestyle is. This role demands someone with charisma, emotional intelligence and the ability to build lasting relationships with discerning clients from across the UK and abroad.
Your Role
As a key member of the Sportarm West London team, you will play an integral role in helping customers select the perfect shotgun, a highly personal and often emotional decision for our clientele. You’ll receive hands-on, one-to-one training from leading experts in the field, gaining in-depth knowledge of our products, heritage brands and the craftsmanship behind every gun we sell.
Whether you’re advising on a bespoke shotgun or a carefully curated accessory, you will offer a seamless and tailored service that reflects the prestige of the Sportarm brand.
Key responsibilities include:
- Providing expert, personalised advice to clients purchasing shotguns and shooting accessories
- Listening intently to clients to understand their preferences, goals, and experience
- Building long-term relationships with a loyal, high-net-worth customer base.
- Ensuring the showroom environment is always welcoming, elegant, and in keeping with our brand
- Engaging in continuous professional development through structured, on-the-job training
Key Skills & Knowledge
To thrive in this role, you should have:
- A proven background in premium or high-value retail or customer-facing sales
- A polished, confident, and engaging manner
- Excellent listening skills and emotional intelligence
- Strong organisational skills and attention to detail
- Confidence working with CRM tools, EPOS systems, Microsoft Office, and digital stock systems
- A strong sense of discretion, integrity and security awareness
- A full UK driving licence
- A keen interest in the outdoor lifestyle and country pursuits (shooting experience is an advantage, not a requirement)
What We Offer
This is an exceptional opportunity to work in one of the most respected environments in the gun trade. We offer:
- A competitive salary (£30,000 to £40,000+, with uncapped commission potential)
- Four weeks’ annual leave
- Company bonus scheme
- Generous staff discount
- Pension scheme
- Bespoke training and development tailored to your career path
- A unique and prestigious working environment
Next Steps
If you’re a highly skilled sales professional who shares our passion for quality, heritage and customer service, we’d love to hear from you.
Please send your up-to-date CV to archie@sportarm-wlss.com
Shortlisted applicants will be invited to a brief, informal telephone conversation. Final interviews will be held in person at Sportarm West London with Kevin Phillips, Managing Director.
We look forward to welcoming an accomplished new team member to the Sportarm family.