Sportarm Careers

At Sportarm, we pride ourselves on providing exceptional customer service – an ethos strengthened by our own passion for sporting life & extensive industry insight. This is guaranteed across all of our three locations: Dorset, Gloucestershire & London. Established in 1988, We are renowned for an extensive range of Shotguns and Rifles. Our expertise has allowed us to innovate, design & develop exclusive shotgun models with global gun manufacturers. We stock an exceptional range of Sporting attire and accessories, boasting a wide variety of country lifestyle brands.

Retail & E-commerce Manager – Dorchester – September 2023

Are you passionate about retail and ready to take on an exciting leadership role?

Who We Are

Established in 1988, the multi-award-winning Sportarm group has since grown steadily to become one of the United Kingdom’s leading suppliers of sporting shotguns, shooting accessories & clothing in three sought after locations Dorset, Gloucestershire, London and a thriving online platform too.

Our success is anchored in our passionate commitment to offering our customers the highest quality goods, expert advice and outstanding customer service.

Who We Are Looking For:

We are seeking an individual with strong leadership qualities and a proven track record in retail and e-commerce management. As an ambassador for Sportarm, you will demonstrate a customer-focused approach, ensuring our high service standards are upheld. Engaging with our customers and representing Sportarm with confidence and charm are essential. An affinity for country sports and the countryside is also important.

The Role

As our Retail & E-commerce Manager based in Dorchester, we will be looking for you to elevate Sportarms retail experience and presence. You will be overseeing the day-to-day operations of our Dorchester store and multifaceted e-commerce platform, ensuring a seamless and exceptional customer experience.

You will need to monitor industry trends, competitor activities, and customer preferences to stay ahead of the game. At the same time, developing and implementing effective sales strategies to maximise revenue and online sales growth.

Skills & Knowledge:

To thrive in this role, you should possess the following skills and knowledge:

– Strong IT literacy, including experience with EPOS systems, Shopify, Google Merchant Centre, Meta Commerce Manager, CRM systems, and Microsoft Office applications.

– Expertise in visual merchandising, both in-store and online.

  • Inventory management and control.
  • Order fulfilment, processing, packing and sending out orders.

  Ability to provide excellent customer support.

What We Offer

At Sportarm, we highly value work-life balance. Ideally, this position would be a full-time role. Tuesday to Saturday, 08:30 until 17:30. However, we would consider two people in this position working part-time.

Based at our Dorchester Store and Head Office. You will find our work environment is truly exceptional, providing you with a fantastic setting to excel. Rest assured, our remuneration package is highly competitive, 4 weeks annual holiday, a company bonus scheme, pension and generous staff discount.

What Happens Next

After reviewing your CV, we will conduct a short informal telephone interview. If successful this will follow with an in-person interview with the Managing Director of the Sportarm Group, Kevin Phillips at our Head Office in Dorchester.

If you are interested in this exciting opportunity, please send your up-to-date CV to kevin@sportarm.comWe look forward to meeting you and discussing how you can become a valued member of our team!



We are always looking for passionate individuals to join our faced paced expanding business. You will be need to be hardworking and capable of offering an exceptional level of customer service which Sportarm are renowned for. The candidate will need to be confident and professional at developing selling opportunities. You will act as a Sportarm ambassador and will be responsible for representing the company in a positive and professional manner.


  • Excellent customer care.
  • Advanced selling skills.
  • Ability to implement visual merchandising standards.
  • Process accurately, cash and card transactions through the POS.
  • Be a brand ambassador, promoting the brand within the locality.
  • Assist Gun room staff where needed.
  • Maintain Shopfloor standards, both front & back of house.
  • Willing to undertake other tasks, as may be required by senior management.
  • Fulfilling online orders, including the packing & sending of parcels.
  • Maintaining and growing the customer database through online CRM activities and digital channels


The ideal candidate will have experience in the retail sector, where selling and processing transactions was key to their role. You should be reliable, confident and have a hard-working mentality. The candidate will need to be able to work in a fast-paced environment and able to prioritise their workload. You should have information Technology skills including experience of EPOS systems and Microsoft Outlook.


  • Staff Discount
  • 4 Weeks Paid Holiday
  • Sportarm Bonus Scheme
  • Pension

Contract Type: Permanent
Hours: Flexible
Salary: Competitive

1st Stage – Telephone Interview with HR Department
2nd Stage – Zoom/Face to Face interview with Store Manager

Please apply via email to with a CV & Covering letter.